We already discussed about few tips that might be useful for your online store when it comes to search engine optimization, today we will discuss about some social media marketing tricks for your eCommerce website.
If you are running an online store, there are a lot of factors you have to keep in mind before hitting the floors with your social media marketing strategy.Have a look at these few social media marketing tips that might come in useful while you are implementing one for your online store.
Figure out where your target audience hangs out
It might be a very basic question to ask, but there is no crime in asking simple questions. Before you run a full fledged social media marketing campaign, you have to know which social media outlet majority of your target customers love to hang around. If you are confused how to ask that, just start a simple online survey. You will get the answers easily and can then analyze whether a dedicated Facebook page will be more useful to you, or your target customers are more active on Pinterest.
Keep a close watch on your enemy
Well not literally enemy, but, yes, keeping an eye on your competitor’s social media marketing campaign is very important. Closely monitor what kind of content they are uploading, whether they are using more of images as a part of their content strategy or it is just plain text. Are they promoting offers and discounts as well? It is very important to keep a track of all these while devising a content strategy for your social media marketing campaign.
Start selling products on social media
If you thought social media marketing was just about gather good leads, re think about your SMM campaign. You can not only promote your business online, but also start selling it online as well. Create a custom page displaying every product, their prices, and a dial to order number for immediate call to action.