One of the most powerful marketing tools at your disposal for your online strategy is simple email. While almost everyone bemoans the concept of “spam” email, that’s not the best way to use this powerful method, nor is spam considered a true, professional email marketing strategy.
In fact, once the government stepped into the picture and started regulating email marketing, it’s power has increased…when used properly. Email still remains one of the most inexpensive ways to reach a targeted group of potential customers, knowing that every person that receives your marketing message is interested.
There are so many things to take into consideration before using email marketing, both legal and practical, that it’s not a method you should trust to just anyone…you need someone that knows how to use email to drive a flood of hungry customers to your business, ready to spend money, instead of wasting time, money and effort only to cause more problems than benefits.
What is email marketing?
Email marketing is exactly what it sounds like…at least on the surface. Using the power of having your marketing message delivered directly to your customer’s inboxes. Email is also one of the best ways to build a relationship between your business and your customer base, ensuring you get the maximum amount of value from those that have already spent money with you.
While it’s incredibly powerful, that power can also work against you if used incorrectly. Your marketing message can go from being an email people want to see to just one more thing to delete. That’s why it’s so critical to make sure your email campaign has the power to convert people into customers, which starts with the power to get your emails opened…and read.
How does it work?
There are two different ways that email should be used to help your business. The first is to market to new customers; those that, for whatever reason, have never done business with you. Email allows you to deliver a custom marketing message, designed specifically for interested customers, as opposed to traditional marketing where the goal is to cast a wide net with your message to reach those that might be interested in your offering.
Also, email is a fantastic way to maintain and build your relationship with your existing customers. People that have already spent money with you are the most valuable people you can market to, but they should be approached with a different message. They’re already sold on your business…the next step is to strengthen and build that relationship, increasing the chance of more business from them in the future.
What are the benefits?
Email marketing allows you to deliver a tailor-made marketing message to specific groups, and also allows that message to be extremely targeted. Also, with email marketing, you have the potential to reach a vast group of prospects simultaneously, without the costs of paper, ink and postage. This allows you to focus that money where it should be…on delivering the most effective message possible.
Why use us for your email marketing campaigns?
Effective email marketing takes experience. After years of designing and implementing email marketing campaigns, we know what needs to be done to get the highest possible return on your investment…which means more revenue.
That same experience also means we know how to ensure your campaign complies with all laws, meaning you can rest easy knowing your email marketing is the hands of someone that will not cause problems…only results.