Google SEO – How to Rank and Stay Ranked
Did you know that the most difficult part of Google SEO often isn’t getting ranked – It’s staying ranked? You’ve probably heard horror stories of business owners who spent time, energy and money on getting ranked, only to see all their efforts go down the drain due to a shift in the way Google ranks pages.
The reality is that there are two different ways you can do your SEO: You can take shortcuts, or you can do it the right way.
Google’s job is to help users find the most useful pages as possible. They’re always getting better at their job. This means that over time, spammy websites will get filtered out of the search engines more and more while good websites will rank higher and higher.
Why Manipulating Google Is Not a Long Term Strategy
The majority of search engine optimization professionals out there base their strategies off trying to manipulate Google. They use strategies that often have short term gains but in the long run are more likely to get their websites penalized.
In the world of search engines, “short term” can be as long as a year or even two years. However, it can also be as short as just a few weeks. That means that it’s possible to use poor techniques to get ranked highly – And see apparent success for a short period of time. But it doesn’t last, and often the websites get penalized later.
Google SEO professionals often use these short term tactics to collect payments from clients for their “success.” By the time rankings stop working, they’re long gone.
How an SEO Expert Who’s Looking Out for You Would Do It
Let’s take a look at the other side of the spectrum to see what it’s like when you have a search engine expert working on your behalf. Someone who’s truly looking out for your best interest. Someone who knows the search engine field inside and out and knows how to get you ranked in the long term.
This person will most likely use tactics that give Google what they want, rather than trying to trick Google. They’ll acquire legitimate “votes” (links) from other websites. They’ll get real people to your website, which in turn results in more “votes” (links and other ranking factors) as well.
They’ll optimize your site not only for the ranking factors that Google is currently using, but for the ones that Google will be using in the future. How is it possible to predict what will be important in the future?
Because although what Google is looking for every year changes, the fundamentals never change. Google is looking for quality websites that serve people what they’re looking for. Websites that are linked to from quality sources.
Picking an SEO Company That Can Help You Stay Ranked
When you work with an SEO company, you need to make sure they’re looking out for your best interests. That’s why it’s so important that you make sure you trust whoever it is you’re working with.
Most business owners don’t know a lot about SEO and usually they want to keep it that way. If you’re an expert plastic surgeon, you don’t want to have to spend your time learning the ins and outs of search engines – You want to be getting paid for what you do best. You want to leave the rest to someone who knows what they’re doing, someone who’s truly looking out for you.
That’s why we invite you to give us a call. Don’t just talk to us over email, don’t just read our website. Call us. Get to know us. Give us the opportunity to get to know you.
We work on a performance based SEO philosophy, meaning we only get paid for the rankings we generate. That requires trust on both sides. Trust from you, because you need to trust us to look after your long term interests. Trust from us, because you’re not paying us until we deliver results for you.
Do you want your business ranked highly in Google? Then give us a call at 1-(818)-949-8238. Once you’ve engaged our services, we’ll work tirelessly day and night to get you ranked – No matter what it takes. Remember, our paycheck depends on it. Choosing a Google SEO company to work with is a decision that should be based on trust. Let’s start building a solid two-way working relationship today.