Should You Hire an SEO Agency, or Try to Do It Yourself?
If you’re thinking about SEO, there’s a good chance that at some point you’re going to ask yourself whether it makes sense to hire an SEO agency or to do it yourself. Doing it yourself could entail learning the SEO process for yourself, or it could mean hiring someone in house to do it for you.
Which of these options makes more sense for you? Let’s take a look at the pros and cons of each option.
The Benefits of Going In House
The main benefit of hiring someone in-house or doing it yourself is the cost savings. If you do it yourself, your only cost is your time. If you hire someone in house to do it, your costs are still often lower than if you hired an outside SEO agency to do it.
If your primary consideration for doing SEO is to conserve cash, then you probably shouldn’t go with an SEO agency. If your company’s in a cash bind, doing it yourself may be a very good option.
However, most established businesses aren’t primarily concerned with the amount of cash they’re putting out. Instead, they’re concerned about the return on their investment.
In other words, the question is not “how can I spend the least amount of money possible.” Instead, the question is “how can I make sure I earn a good ROI on the money I’m spending.”
If you fall into the latter category, doing it yourself probably isn’t a good option. Why? Because your time is valuable and because your chances of success if you do it in house are often lower. After all, you’re not someone who’s doing it day in and day out.
Even if you hired a seasoned professional to do it for you in house, you still probably wouldn’t be able to get the same kind of results and return that a good SEO agency could. Here’s why.
The Benefits of Hiring an SEO Agency
There’s one thing that an SEO agency has over in-house SEOs that’s very hard to compensate for: Scale.
An SEO agency’s scale is what gives it a lot of its power. Because they’re working with so many different companies, they have access to resources that in-house SEOs simply don’t have.
For example, if Google changes its algorithm, an in-house SEO consultant might look at their traffic stats and scratch their heads. It’s very hard to determine what’s actually going on with just one set of data.
However, an SEO agency can simply pull up all the traffic data from their 100 clients and see that indeed a big change has happened. They can identify which sites saw an increase in traffic and which sites saw a decrease and deduce what had caused the jump or drop. They can then fix the sites that got hit by the change.
Another way scale comes into play is in link building resources. As an in house SEO, it’s very hard to develop contacts with bloggers, reporters, website owners and other link sources. You don’t have a staff ready to do outreach for you and you don’t have a rolodex built up from years in the industry. As a result, getting links is often a gruelingly difficult task.
An SEO agency is different. They often have systems in place for getting tons of high quality backlinks for any client. They have established relationships with link sources. For an SEO agency, getting backlinks is much easier, simply because the relationships, tactics and methods they develop can be applied to so many sites at once, which makes it much more economical to invest in top notch systems.
These are just some of the ways that scale plays in favor of a good SEO agency.
Which Should You Choose for Your Business?
If you don’t have money to invest yet still want to rank in the search engines, then of course it makes sense to learn the process and try your hand at the process. If you’re cash strapped, undercapitalized or simply can’t afford a good SEO agency, likewise don’t give up – Doing it yourself is more difficult, but absolutely possible.
On the other hand, if you can afford an SEO agency but want to ensure that you’re getting a good return on your investment, the best to make your choice is to work with a proven performance based SEO company.
These are SEO companies that only charge when they generate results. In other words, if you don’t see the rankings, you don’t pay. That means you know for a fact that you won’t lose your investment. The only question is how much you’ll make from all the extra traffic that’ll be coming to your website.
Want to work with a performance based SEO agency that can skyrocket your rankings – On a “pay for results” basis? Give us a ring at 1-(818)-949-8238 today.