Top Things to Consider When Hiring an SEO Firm
If you’re looking to hire an SEO firm, there are a few key things you should consider. These factors will help you determine whether or not the firm you want to work with can really deliver the results you’re looking for.
When you’re considering a firm, don’t hesitate to bombard them with questions. Get as much information as you need to make an informed decision. By the time you decide to engage an SEO company, you should feel very comfortable with the firm and very confident that you’ll get the results you want.
Here are the main things to consider when you’re evaluating a firm.
First of all, what kind of results has this company gotten for their clients in the past? Have they consistently been able generate rankings for companies of your size before?
Ask for case studies or specific results that they can look at. Ask them about the “before” rankings and “after” rankings.
Make sure you get an example of the specific result you’re looking for. For example, if you’re not ranked at all right now and you want to get on the front page, make sure you get an example of that. If you’re ranked #5 right now and want to rank #1, that usually takes a different kind of skill set. Make sure you get an example of that as well.
How exactly does the SEO firm get you the rankings you’re looking for?
Naturally, you might not know a lot about the specific strategies they plan on using. However, you should still have the SEO company explain to you exactly what they plan on doing in order to get you ranked.
There are two things you need to be asking yourself when you ask this question: 1) Do they know what they’re talking about? And 2) Does it sound like they’re doing anything illegitimate?
You can often gauge whether or not they know what they’re doing without being a search engine expert. If they stutter through their explanation or refuse to explain their strategy, that’s a pretty big red flag. If they explain specific strategies to you and you want to make sure you understand them before making an arrangement, you can always Google those strategies.
The second point is important because you want to make sure your company doesn’t get involved with tactics that could get you blacklisted by Google. These tactics include spammy tactics and blackhat tactics.
The Person You’re Working With
Naturally it’s very important that you evaluate the person you’ll be working with to see whether or not they’re someone you’ll feel comfortable handling your company’s web presence.
Evaluate the person for trustworthiness, integrity and competence. Make sure whoever you’re talking to is honest with you, that they’re upfront with answering questions and seem like a straightforward person who you can do business with.
Ask them a few questions to make sure that they really know their craft. Get a sense for their level of experience in the SEO space and make sure they’re really up to the task of managing your SEO campaign.
Pricing and Return on Investment
Prices among SEO firms can vary widely. One company might charge as little as $5,000 for a certain service that another firm would charge $50,000 for.
Paying more might mean you’re getting more, but there’s not always a straight relationship between cost and pricing.
Make sure that whatever price you agree to would be recouped by the results generated. In other words, make sure that the ranking you’re paying for really will generate enough traffic to compensate for the cost of SEO.
You can often make an educated guess using the Google Keyword Tool.
Pricing Model & Guarantees
Finally, you have the actual business agreement with the SEO firm. Often time’s this is the most important aspect of working with an SEO firm.
The ideal way to work with an SEO firm is to pay for rankings and results rather than time. This allows you to be sure you’ll get the returns you’re looking for before you have to pay a big bill.
Most SEO companies choose to price by time and upfront fees. This lets them get paid even if they don’t generate results.
Choosing the right pricing model –Namely pay for performance – Will allow you to reduce your risk while filtering out companies that probably couldn’t have helped you anyway.
An SEO company that’s confident in the results they can generate may not be cheap, but their results are guaranteed. That means you don’t pay unless you get the results you’re looking for.
Are you ready to work with such an SEO firm? Give us a ring at 1-(818)-949-8238.