The Pros and Cons of SEO Google
Deciding to take on an SEO Google project is no small decision. The process can often take between 3 to 9 months and often takes a sizeable investment of both time and money. What makes it worth it is the immense payoff at the end of the road.
If done right, SEO Google can result in thousands upon thousands of people coming to your website without any extra work after the upfront investment. Often time’s you’ll be able to maintain your rankings for months or even years to come, allowing you to recoup your investment many times over.
Is it worth the investment? Take the time to consider both the benefits and drawbacks and make your own decision.
Benefit: Get Highly Targeted, Ready to Buy Traffic
A lot of advertising methods will get you “brand exposure” but won’t get you actual buyers. For example, if you took out a radio ad in your local radio station, you might get a lot of brand recognition, but you won’t necessarily get more people to your store.
With SEO Google traffic however, you’ll be able to bring precisely the right kind of person to your business. The kind of keyword someone types into Google can tell you a lot about the mindset someone is in.
For example, someone who types in “Pizza in Los Angeles” is probably looking to buy pizza in the near future. On the other hand, someone who types in “Dominos” could be looking for pizza, but they could also be researching the company, be looking for the board game or have any number of other things in mind when they typed in the search.
Picking the right keywords allows you to bring targeted, ready to buy customers to your door.
Drawback: It Takes Some Time to See Results
Some advertising methods, such as flyering one block around your business, can get you immediate results. On the other hand, SEO Google is an investment that takes a bit of time to pay off.
Changing your search engine rankings is partly in your hands, but partly also in Google’s hands. Even if you do everything right, there’s still a time factor that you need to account for.
Often time’s it takes between 3 to 6 months to see the kind of results you’re looking for. In the grand scheme of things it’s not too long of a time, but it’s definitely not instant results.
One thing you can do to offset this drawback is to have someone else do the work for you. This allows you to simply start the project, then go back to your business and wait for the increased traffic. All you need to do is occasionally touch base to see how the project is going.
Benefit: The Volume &ROI Are Off the Charts
Compared to other advertising methods, the bang for your buck with SEO is off the charts.
With traditional advertising, you’re often told that a user needs to see your ad a certain number of times before they’ll take action. For example, with magazine advertising, it’s common for ad men to say that it takes seven exposures before someone will make a purchase.
As you can imagine, if you had to run a magazine ad seven times, each time costing you $5,000 to $25,000 – That can add up quickly. And the returns usually aren’t very high, especially after you factor in the risk you took on.
With search engines on the other hand, once you’ve gotten ranked, it’ll keep paying off month after month after month after month. Furthermore, your investment is often fully recouped in as little as a month or two.
The sheer volume of traffic that’s available from search engine rankings is astounding. You’ll usually be able to get more traffic to your website on a small budget from SEO Google than just about any other advertising medium.
Drawback: The Financial Risk
Finally, you have the financial risk issue. Most SEO companies require you to pay upfront or pay month by month. That means you’ll be financially invested before you’ve seen any results.
Unfortunately, this is where a lot of people get burned. They put in the financial risk, but don’t see the returns they’re looking for because the company they chose either didn’t know what they were doing or weren’t really looking out for the client.
One way around this issue is to work with an SEO company that only charges for actual results rather than promises or time. This virtually eliminates the financial risk from the equation.
In other words, you still get to reap the rewards of massive targeted traffic, but you don’t have to take much of a financial risk yourself. In fact, the SEO company is taking on most of the risk, because they’re putting in the work and energy while only getting paid if they see results.
Because of that, only the most competent companies that can really bring in results take on this kind of performance based arrangement. Would you like to work with such a company? To see if we’re a good fit for your SEO Google needs, give us a call at 1-(818)-949-8238.