SEO Optimization – An Overview of the Process
SEO optimization is the process of deliberately getting your website to rank highly in the search engine for specific keywords. You can either do the SEO optimization yourself, or you can hire someone to do it. Doing it yourself usually takes hundreds of hours and significant time and energy investment. Hiring someone else to do it will usually result in faster progress if you’re willing to make the investment.
Here’s what the process looks like.
The Keyword Selection Process
The first step is to choose what keywords you want to rank for. There are a few different things you need to look for in a good target keyword.
First of all you want to make sure there’s enough search volume for that keyword to make it worth the effort in ranking for. If nobody’s searching for it, it doesn’t do you much good to rank #1.
Next you need to make sure that the keyword brings the right kind of people to your website. You want to rank for “buying keywords” rather than “browsing” or “researching” keywords. Different keywords can tell you a lot about a person’s psychology.
If you run an online pet store for example, you’ll make a lot more money by ranking for “healthy dog foods” than “cute dogs.” The former is likely dog owners looking for healthy foods, while the latter is probably people just looking for dog pictures.
Finally, you need to evaluate your competition. You ideally want to find keywords that have volume, have buyers and have surmountable competition.
Rarely will you find a viable keyword that has no competition at all. Instead, what you’re looking for is competition that’s weak enough that you can overcome it with well executed SEO optimization.
Getting the Website Ready
Once you have the keyword, it’s time to get the website ready. This process is often referred to as on-page optimization.
On-page optimization isn’t difficult and usually entails making sure a few factors are taken care of. The whole process of on-page optimization can take as little as a week.
This is not where the bulk of the work is done. However, having poor on-page optimization can undermine all the off-page optimization work you do in the future. Spending time to do on-page optimization correctly in the beginning is time well spent.
The Ranking Process
Now you get into the nitty gritty of the ranking process. Different SEO companies will do this part of the process differently, but by and large the most important factor in getting ranked well is getting backlinks.
A good SEO company will get you a variety of different backlinks. You should get links from high quality, relevant websites. In other words, the links should be coming from established websites in the same market as you. You can also get a few lower quality websites pointing back to you, but those should always be counterbalanced by high quality links.
Sometimes the ranking process will happen gradually and steadily. Sometimes it’ll happen quickly and you’ll see your traffic spike overnight. Some tactics, such as directories and article backlinks, tend to work more slowly. Other tactics, like linkbaiting or getting links on high authority sites, can have an instant and dramatic impact.
If you watch your stats during this period you’ll often be able to see direct correlations between increased rankings and more traffic flowing into your website.
Identify What’s Working, Rinse and Repeat
Finally, after choosing keywords, optimizing the website and doing a number of linkbuilding campaigns, it’s time to evaluate results.
What increase in rankings did you see? Did they meet, match or miss your expectations? Is the strategy working or does a different strategy need to be employed?
Often time’s the strategy may already be working and simply needs to be repeated to see results. Sometimes the strategy might need to be scaled up. In other words, if you’ve been getting 25 links a week from blogs, it might be time to ramp that up to 50.
On the other hand, you might discover that the tactics used so far just aren’t bringing in the desired results. In that case, the tactics need to be reevaluated and new tactics need to be chosen.
Throughout this whole process, it’s important that you’re not being charged for things that aren’t working. If a linkbuilding campaign takes 2 months and produces no results, you shouldn’t have to pay for the SEO company’s experiment.
The best way to ensure that you get exactly the results you want and pay only for the results that you actually get is through working with a performance-guaranteed company. This kind of company will only charge you if the promised goals are reached.
That’s how we do our SEO optimization. We work with you to form a goal of where you want to be, then agree on a price for getting you to that goal. You don’t pay us until we get you to that goal. This helps you reduce your risk and helps guarantee that you only pay for real results. Interested? Give us a call at 1-(818)-949-8238.