Small Business SEO – How to Ensure a Strong ROI Before Investing
One big reason small businesses often don’t do SEO is because they’re afraid it just costs too much. If you run a small business, you probably can’t just put down $50,000 for small business SEO – Especially if you don’t actually know what kind of results you’re going to see.
If you’re running a small business, chances are you need to watch your bottom line and your expenses very closely. You’re not afraid to invest in your future, but you want to know that whatever you’re investing in really is a smart investment. You want to make sure that you’re going to get all your money back, with a strong return on top of it to boot.
Why Most SEO Companies Aren’t a Good Deal for You
Most SEO companies work on a fee upfront and fee for time basis. In other words, they might charge you $10,000 to engage them, then $5,000 a month on a retainer basis for their services.
This is exactly the wrong way for a small business to work. There are a few things wrong with this model.
First of all, your results are not guaranteed. You have no way of knowing whether or not you’re being ripped off. Unless you’re an expert on search engine marketing, it’s very hard to check over the work an SEO company is doing.
The only real way to check if an SEO company knows what they’re doing is to see the results. However, that can often take months. In the scenario above, it’s entirely possible that you work with this company for six months, spend $35,000 only to discover that you have nothing to show for it.
A Much Better Model for Small Business SEO
Instead of paying upfront plus a retainer, a much better model is for small businesses to use a performance based SEO company.
A performance based SEO company is essentially an on-commission salesperson for you – Except instead of generating sales, they generate search engine rankings. You only pay when you see the ranking results that you were promised.
That means that before you engage a small business SEO company, you need to make sure that more traffic would indeed equal more revenue. If you know that more traffic would indeed mean you’re making more money, then you have nothing to lose by hiring an SEO company to work on your behalf on a results-based basis.
Why Small Businesses Actually Have an Advantage
Did you know that small businesses often actually have an advantage over their larger competitors?
That’s because as a small business, chances are you’re not looking to rank for terms like “computer.” Instead, you might be a computer distributor selling a specific hard drive model and just need to rank for that model.
Getting you ranked for a keyword like that is not only easier, it’s also faster and cheaper. That means that unlike large companies that need to spend hundreds of thousands of dollars, sometimes even millions of dollars every year on search engine optimization, you can get ranked for the keywords you need to get for a lot less time and money.
How would you feel if you “only” doubled your business? You’d probably feel pretty good. Of course, there’s nothing stopping you from aiming for even tougher, more competitive and more lucrative keywords after you rank for your more specific keywords.
Using the ROI-Based Small Business Mindset to Your Advantage
Most large corporations move very slowly. They have org charts, they have managers, department heads, meetings, committees, so on and so forth and in general take forever to make decisions and take action.
As a small business, you don’t have that barrier. Your primary concern is results. Results today. You’re not afraid to make decisions and you’re not afraid to put your money where your mouth is – Provided you know that you’re getting a good ROI on the money you’re spending.
If you’re the kind of business owner who’s results oriented, chances are you also want to work with a search engine company that’s also results oriented. A company that’s not bogged down by politics. A company that’s ready to act as quickly as you are.
That’s the kind of SEO company we are. We work on a contingency, “pay when you rank” basis. Once we have an agreement on what kind of results you want and whether or not the price makes sense for both sides, we get to work right away.
We only get paid when you see results, so we work very quickly. Of course, results can still take a few months, but you’ll usually see your rankings jumping higher and higher virtually from day one. You’ll get results much faster working with us than just about any other company on the market – And there’s no risk to you.
If this kind of small business SEO sounds like a good deal to you, give us a call at 1-(818)-949-8238.