Whether you own a book store at the corner of the street, or have a restaurant near the lane promoting your business locally would fetch you more revenues when compared to optimizing it on the search engine at a global level.
Local SEO is any day more meaningful a marketing initiative for any small business. Have a look at these useful local marketing tips.
Set up your Business page on local search engines
Adding your business details on Google places, Bing local, and Yahoo local can give you that local benefit. All you need to do is walking through the registration process by just filling in information and doing a telephonic verification of our business credentials.
Get reviews for your business
Reviews play an important part in your business local listing. It is not important that you will always have to showcase reviews that are great at what you offer; bad reviews can also be beneficial for your business. Any business with only good reviews might appear fishy to the viewers, so a few bad reviews might make your listing genuine. However, this doesn’t mean you encourage bad reviews all the time.
Proper keywords to describe your business
While listing your business on Google or any other local search engine like Yahoo places, and Bing places you have to be sure that you use the exact keywords to describe your business and are not exaggerating anything about your business. Say for example if you are selling jute bags then using keywords irrelevant to your line of business will only make things difficult for you.
Local SEO is very useful for small businesses that are not targeting and expecting traffic flow from a huge number of International clients. E Marketing Hub has assisted a lot of its clients with local listing services that helped their marketing initiatives to a large extent.